Complete Guide to Make Platform Pricing Plans 2025 | Free vs Paid Version Comparison | Essential for Beginners

Want to know which Make platform (formerly Integromat) pricing plan is best for you? Not sure whether to choose the free or paid version? This article will deeply compare the pros and cons of Make platform’s various subscription plans from a practical perspective, helping you easily find the most suitable choice.

As Aerion, the founder of AI WorkFlow Studio and an experienced user who has been using the Make platform for over 2 years, I will use the most intuitive language, combined with actual usage scenarios, to explain in detail all Make platform’s pricing plans, including the specific differences between the Free, Core, Pro, and Team versions.

Five Subscription Plans Explained

Free Plan

Basic features and limitations:

• 1,000 operations per month: Can execute 1,000 automated operations each month
• Support for 2000+ standard app integrations: Can connect to Gmail, Slack, and over 2000 common apps
• Support for custom app integration: Can connect to other apps via HTTP/Webhook
• No user limit: Can add any number of users to the team
• Two-factor authentication support: Provides additional account security protection through mobile verification codes
• Parallel scenario execution support: Multiple automation workflows can run simultaneously
• Real-time execution monitoring: Can monitor automation workflow running status in real-time
• System variables support: Use Make’s built-in variables to process data
• Maximum scenario execution time: 5 minutes: Single automation workflow runs for maximum 5 minutes
• Maximum single file: 5MB: Can process files up to 5MB
• Monthly data transfer: 512MB: Total monthly data transfer amount
• Maximum active scenarios: 2: Number of automation workflows that can be enabled simultaneously
• Minimum execution interval: 15 minutes: Minimum waiting time between two automation executions
• API call limit: None: No rate limit for external API calls
• Log retention: 7 days: Can view execution records for the past 7 days
• AI Assistant: 30 calls per week: Usage limit for AI assistant feature

Core Plan

$10 per month, adds to Free Plan:

• 10,000 operations per month: 10 times more operations than free version
• No scenario limit: Can create unlimited automation workflows
• Maximum scenario execution time: 40 minutes: Suitable for more complex automation tasks
• Maximum single file: 100MB: Can process larger files
• Monthly data transfer: 5GB: Greater data processing capacity
• Minimum execution interval: 1 minute: Supports more frequent automation triggers
• API call limit: 60 calls/minute: Can call external APIs 60 times per minute
• Log retention: 30 days: Can view longer historical records
• AI Assistant: 100 calls per week: More AI assistant usage

Pro Plan

$18.82 per month, adds to Core Plan:

• 15,000 operations per month: More automation execution times
• Maximum single file: 250MB: Can process larger files
• API call limit: 120 calls/minute: Higher API call frequency
• Support for full-text execution log search: Can search detailed content of all execution records
• Support for operation usage flexibility: Can set operation execution conditions more flexibly
• Support for custom variables: Can create and use your own variables
• Support for scenario input: Allows custom parameters at startup
• Priority execution: Can set execution priority for automation workflows

Team Plan

$34.12 per month, adds to Pro Plan:

• 10,000 operations per month: Large number of team-shared operations
• Maximum single file: 500MB: Ability to process larger files
• API call limit: 240 calls/minute: Higher API call limit
• Team and role management: Can set different team member permissions
• Create and share scenario templates: Team members can share automation templates
• Access to enterprise-level applications: Can use more enterprise-level integrations

Enterprise Plan

Price requires contacting sales, includes all features plus:

• Fully customized operations: Customized usage based on enterprise needs
• Maximum single file: 1000MB: Ability to process extra-large files
• API call limit: 1000 calls/minute: Highest level of API call frequency
• Information security compliance support: Features compliant with enterprise security standards
• Enterprise Single Sign-On (SSO): Unified enterprise account login system
• Operation overflow protection: Prevents accidental usage overages
• Custom functions: Can write your own processing functions
• Custom scenario properties: Add enterprise-specific scenario properties
• Dedicated customer success manager: Personal service and support
• Dynamic connections: More flexible application connection methods
• Domain claiming: Can use enterprise’s own domain
• Local proxy: Supports enterprise intranet proxy
• PII Remover (Beta): Protects sensitive personal information
• Audit logs: Detailed operation audit records
• Relationship tree: Visualize data relationships
• 24/7 support: Technical support anytime
• Log retention: 60 days: Longer log retention
• AI Assistant: 100 calls per day: Maximum AI assistant usage quota

How to Choose the Most Suitable Plan?

Three Key Considerations:

1. Usage Frequency

• Occasional use → Free Plan: Light users with dozens of uses per month
• Daily use but low volume → Core Plan: Users needing dozens of automations per day
• Frequent use with complex needs → Pro Plan: Professional users needing hundreds of automations daily
• Team collaboration needed → Team Plan: Teams working collaboratively
• Enterprise needs → Enterprise Plan: Large enterprises needing customized solutions

2. Budget Range

• Zero budget → Free Plan (1,000 ops/month): Suitable for individual users with limited budget
• $50-100/month → Core Plan (10,000 ops/month): Suitable for individual users with some budget
• $100-200/month → Pro Plan (15,000 ops/month): Suitable for small teams or professional users
• Team budget → Team Plan (25,000 ops/month per person): Suitable for formal team use
• Enterprise budget → Enterprise Plan (Fully customized): Suitable for enterprises with sufficient budget

3. Feature Requirements

• Basic automation → Free Plan: Meets basic automation needs
• Monitoring and alerts needed → Core Plan and up: Users needing stability assurance
• Advanced features needed → Pro Plan and up: Users needing professional features
• Team collaboration needed → Team Plan: Teams needing multi-user collaboration
• Enterprise support needed → Enterprise Plan: Enterprises needing comprehensive support

Frequently Asked Questions

Make’s charging mechanism is very similar to the mobile data plans we use daily. Just as data plans provide different tiers of internet traffic, Make has set different levels of “operation count” quotas. This concept of “operation count” is simply the quota of automation tasks you can execute each month.

Q: What is “operation count”?
A: Let’s understand through a specific example. Suppose you created an email processing automation workflow on the Make platform:

1. System detects new email arrival (trigger operation: 1 count)
2. Automatically analyzes and extracts email content (processing operation: 1 count)
3. Saves extracted content to Excel spreadsheet (storage operation: 1 count)
4. Sends notification via mobile app (push operation: 1 count)
   In this case, processing one email consumes 4 operations total. If your business needs to process 10 similar emails daily, it will consume 40 operation quotas per day (4 operations × 10 emails).

Q: What is a Scenario?
A: A scenario is an automated workflow or process built in Make. It defines how different applications communicate and work together in ways that would typically be impossible. A typical scenario handles data – it runs automatically when receiving data from one app (e.g., when you add a new row in Google Sheets), transforms data as needed, then stores data in another app (e.g., Airtable).

Q: What happens when operations run out?
A: Your scenarios will stop executing until new operations are added. But don’t worry, we’ll notify you when you’ve used 75% and 90% of your purchased operations. Additionally, incoming webhooks will queue within your available webhook queue storage limit and process when scenarios resume running. Scenarios polling for data will also search for records from the last successful run.

If you run out of operations before the next billing cycle, you have several options:

• Upgrade subscription before term ends
• Purchase additional operation packages of 1,000 or 10,000 at fixed prices
• Activate automatic purchase of additional operations (available only for Core, Pro, and Teams plans)

Q: How is usage quota calculated?
A: Usage quota is proportional to your purchased operations. For every 10,000 operations, you get:

• 5GB data transfer
• 10MB data storage
• 10MB incomplete execution storage (max 2GB)
• 667 webhook queue size (max 10,000)

Q: What happens to unused operations?
A: Operations expire at the end of the term. For additionally purchased operations, they expire after one month in monthly subscriptions and after one year in annual subscriptions (Pro and Teams plans).

Q: What payment methods are supported?
A: Core, Pro, and Teams plans support all major credit cards, ACH direct debit, and Google Pay. Enterprise customers can also wire transfer through invoice.

Q: How does downgrading to a lower plan affect my scenarios?
A: If you choose to downgrade, any active scenarios using higher plan features will stop. You’ll receive notification before completing the downgrade. Additionally, downgrading charges your credit card immediately and sets up the new subscription. The downgrade date determines the new billing cycle. We’ll transfer all unused operations to the new subscription.

Q: What happens if I cancel my subscription?
A: You can cancel anytime. After canceling your Make subscription, the paid plan will continue until the end of the current monthly billing cycle or annual plan term. Afterward, the organization will automatically switch to the free plan (if your belonging user is not an owner of another organization with a free plan). If your belonging user is an owner of another organization with a free plan, your subscription will be completely deleted and no operations can be executed until a plan is added. You can keep your account and log in again anytime.

I’m Aerion, the founder of AI WorkFlow Studio, and I’ll continue to update you with Make platform usage tips and best practices. Follow me for workflow sharing!

[Note: Pricing information updated as of January 2025, please refer to Make’s official website for actual prices]